For the first time ever, there will be no support act on this tour. Eric Church and the ECB will play two full sets with an intermission in between. In an effort to ensure his core fans get great tickets at face value, Church is revamping the pre-sale and on-sale process to eliminate scalpers from the equation.
"In this era where growing inequality seems to be the norm, we wanted to do everything within our power to put the advantage back in the hands of true fans rather than those that take advantage of the system, and by extension our people," said John Peets, Church’s manager. "It was important to us to invest time into evaluating and redesigning the ticket buying process and build the technology to level the playing field."
Church has secured a larger allotment of fan club tickets than in the past so Church Choir members will have much better success buying tickets in the pre-sale. The Church Choir pre-sale will be the ONLY pre-sale. There will be no venue, credit card or radio pre-sales. Church and his team developed a new fan club pre-sale system that allows them to remove scalpers from the pre-sale process before it even happens. Scalpers that are found to be gaming the system and posing as real fans won’t receive the buy link at all.